- Offer clarity and the speed of understanding above the fold
- Trust placement, proof timing, and service-area visibility
- Primary CTA clarity and the main friction points blocking enquiries
- Page hierarchy, conversion path, and whether the current scope is doing too much or too little
Website audit
The lower-friction first step when the site clearly needs work.
The audit is for trades and local service businesses that know something is underperforming, but need the clearest trust and conversion fixes before committing to a full rebuild. It tightens the diagnosis and makes the next decision easier.
- A short breakdown of the clearest structural issues
- Priority recommendations that can actually be acted on
- A clear sense of whether the next step is a refresh, restructure, or full rebuild
- Direction on whether package scope or add-ons are likely to make sense
- A full redesign delivered inside the audit scope
- Fabricated metrics or assumptions about performance without context
- A broad marketing retainer beyond the website and related structure
- The initial reply stays within the 48 business hour response standard
- Audit timing depends on the current site and the amount of review needed
- If the audit leads into a build, the next step is scoped before any design work begins
Questions
The questions that usually decide whether the audit is the right move.
If the answer is yes to most of these, the audit is often the cleanest first step.
It is best for service businesses that know the site is underperforming but need the clearest trust and conversion fixes before deciding on a full rebuild.
It focuses on offer clarity, trust placement, service-area visibility, CTA timing, and the main friction points preventing better enquiries.
No. The audit is a scope and prioritisation step. It can lead into a redesign, but it is still useful on its own because it clarifies what actually needs attention first.
The next reply outlines the likely scope, the most sensible package direction, and whether extra pages or niche landing pages should be part of the rebuild.
Request an audit
If the current site feels off, start with the diagnosis.
Send the business type, current site, service area, and what feels broken. The brief form will preselect the audit path so the response can stay focused.